Read Write Think - Great unit Persuasive Advertising

http://www.readwritethink.org/classroom-resources/lesson-plans/persuasive-techniques-advertising-1166.html?tab=4#session1

Student examples

Johnny's documentary on gaming

http://www.youtube.com/watch?v=Nhe9zkLjX-I&feature=youtu.be

Media studies 2012

Edublogs
Delicious
Livebinder
Edmodo - or something better...

Create accounts.

Website

Douglas Rushkoff website + Life Inc documentary

http://www.rushkoff.com/life-inc/#movie

CRUCIAL CONTENT

www.adweek.com

http://www.weebly.com/

Whoop Whoop- bfi everything. Use this!

http://www.bfi.org.uk/education/teaching/tfms/

Erosion in the Paid Media Pyramid

http://sethgodin.typepad.com/seths_blog/2011/12/the-erosion-in-the-paid-media-pyramid.html

PBS Teacher Guides - unreal!

http://www.pbs.org/wgbh/pages/frontline/teach/categories/media.html

Persuaders Teaching Guide

http://www.pbs.org/wgbh/pages/frontline/teach/persuaders/ThePersuaders.pdf

Conglatmerates etc

http://www.slideshare.net/tcasman/the-film-industry-lesson-2-conglomarates

ppt about the studio system leading to globalisation!

Advertising Unit - Persuasive Advertising

Sweet!

http://www.readwritethink.org/classroom-resources/lesson-plans/persuasive-techniques-advertising-1166.html?tab=4#session1

see logos and design from Cinderblock - Toronto design/advertising and branding firm

http://www.cinderbloc.com/

Documentaries about Media

http://topdocumentaryfilms.com/virtual-revolution/

The Great Levelling? In the first in this four-part series, Aleks charts the extraordinary rise of blogs, Wikipedia and YouTube, and traces an ongoing clash between the freedom the technology offers us, and our innate human desire to control and profit.

Enemy of the State? With contributions from Al Gore, Martha Lane Fox, Stephen Fry and Bill Gates, Aleks explores how interactive, unmediated sites like Twitter and YouTube have encouraged direct action and politicised young people in unprecedented numbers.

The Cost of Free. She tells the inside story of the gold rush years of the dotcom bubble and reveals how retailers such as Amazon learned the lessons. She also charts how, out of the ashes, Google forged the business model that has come to dominate today’s web, offering a plethora of highly attractive, overtly free web services, including search, maps and video, that are in fact funded through a sophisticated and highly lucrative advertising system which trades on what we users look for.

Homo Interneticus? Joined by Facebook founder Mark Zuckerberg, Bill Gates, Al Gore and the neuroscientist Susan Greenfield, Aleks examines the popularity of social networks such as Facebook and asks how they are changing our relationships. And, in a ground-breaking test at University College London, Aleks investigates how the Web may be distracting and overloading our brains.

For Film class 2nd semester or to replace Moore

http://www.wastelandmovie.com/index.html

Film class -

1)  Shooting an interview
2)  Shooting whatever
3)  Create a documentary

b -

1)  Shooting dialogue
2)  Shooting a chase scene
3)  Create a fiction film.

Gender bias in children toy ads

Words targeted at gender put together in wordle (looks like a great project)

http://www.achilleseffect.com/2011/03/word-cloud-how-toy-ad-vocabulary-reinforces-gender-stereotypes/

Digital Dummies

From CBC's Doc Zone.

Not sure why it won't download:

http://www.cbc.ca/documentaries/doczone/video.html

Presentations

See guidelines sheet.

Presentations on summaries are an excellent idea.  Do it again next year - definitely.  Perhaps warn students earlier or add a step to increase depth.

However, the best presentations were excellent.  Prezi is a good tool for minimizing text.

Advertising

Next year remember to include the specific differences between High concept and Low concept advertising.

The four strategies project is excellent.  Retain exemplars!

Colour and Branding

http://www.youtube.com/watch?v=XDohoPavchc (video)

http://www.seosmarty.com/brand-color/ (colour chart)


11 million dollar christmas tree (show the hotel people)


http://www.thestarphoenix.com/life/holiday-guide/story.html?id=3982734

Consider using fundraising campaigns as examples:  ie SPCA, Unicef .... Compare them, which are the most successful.  Why?  Analyse - so many of these girls are SPCA suckers!

Gaypocolypse Now & Beavis and Butthead

Gaypocolypse Now

http://watch.thecomedynetwork.ca/the-daily-show-with-jon-stewart/full-episodes/#clip382027

Beavis and Butthead


http://www.youtube.com/watch?v=31I9Jjy-fEM

Wikileaks

http://www.wired.com/threatlevel/2010/12/wikileaks-editorial/

Ad Campaign Links

http://www.campaignlive.co.uk/
http://adage.com/century/campaigns.html
http://www.adweek.com/aw/creative/new-campaigns/index.jsp
http://www.mediapost.com/publications/
http://adage.com/
http://creativity-online.com/

Analyzing an Ad Compaign

Campaign Presentations 5-7minWhat is the campaign?
Why was it created?
Who created it?
For whom was it created? (demographic)
How was the campaign presented: by what media?
A.I D.A.
Concluding remarks
• Success of campaign
• Awards?
• End of campaign

Sony Bravia exampleBravia, Colour Like No Other 2006-2009
Created to overcome Sony’s drop in market share of TV sales due to high cost of Bravia TVs against cheaper rivals

Who created? Fallon Advertising: http://www.fallon.co.uk/

For whom? Wide ranging demographic of males and females ages 25-55 who want quality images on their TV

Media: Driven by the TV ads, supported by a web site, magazine ads, billboards. The campaign almost immediately went viral

A. The setting for each commercial, established with a wide-angle shot

I. The introduction of colour and shapes out of context to the setting

D. The actions of the colourful shapes in harmony with the music

A. The slogan, logo, and website address
Concluding Remarks

• Great success, sales went up dramtically, other ads for other Sony products created in same format
• Won awards, including best ad campaign 2006
• By 2009, campaign losing steam, Sony moves in new direction with Kaka ad to focus on HD Bravia and sports

Sources

http://www.campaignlive.co.uk/

Doc Zone (CBC Documentary)

Are We Digital Dummies?


http://www.cbc.ca/video/#/Shows/Doc_Zone/1242299559/ID=1651031614

Marketing Portfolio

Create a product to sell.

Market Research (!?) - see media studies 20 
Design a logo for that product.



Use the Ogilvy method to develop a print ad.

Final Presentations

1.     Work on Presentations related to summaries (what are these going to look like?)

o   What is the publication you were responsible for?

o   What have they said about your topic?  (technology, environment, poverty)

o   What are the biases of your publication? (this needs to be taught)

o   What is the overall relevance of the articles you have read?  Considered together, what should we be thinking about in relation to ‘environment, technology, poverty?)

Editing Workshop in Warman

It went well, except for the technological glitches.  I am not sure I would do it again without a guarantee of better editing computers.

Also, it definitely needs to be a full day workshop.