Next year remember to include the specific differences between High concept and Low concept advertising.
The four strategies project is excellent. Retain exemplars!
Colour and Branding
http://www.youtube.com/watch?v=XDohoPavchc (video)
http://www.seosmarty.com/brand-color/ (colour chart)
11 million dollar christmas tree (show the hotel people)
http://www.thestarphoenix.com/life/holiday-guide/story.html?id=3982734
Consider using fundraising campaigns as examples: ie SPCA, Unicef .... Compare them, which are the most successful. Why? Analyse - so many of these girls are SPCA suckers!
Wednesday 15 December 2010
Thursday 9 December 2010
Monday 6 December 2010
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