Advertising

Find examples of coercion in print media (magazines)
Cut out three examples

1 - Describe the ad
2 - Who is responsible for the ad and what is being advertised?
3 - What elements of the ad are coercive?

Find three examples from the Internet.

Find four examples of successful logos

1 - Look at the logos you chose.  What do you think makes a successful logo?

Tips:

1. Create curiosity
2. Provide answers to a question or solutions to a problem
3. Include a key benefit
   
   You can create curiosity by asking a provocative question, making a seemingly outrageous statement, or creating amusing headlines through word play, alliteration, and take-offs on familiar phrases or cliches.
   By informing the readers of the benefits or solutions, you answer the question foremost in their minds, "What's in it for me?".
   Headlines should be short. Seven words or less is a good rule of thumb. Headlines should not be deceptive and they must support the body of the ad. 

Remember - the most important job of an advertisement is to grab your attention.  The main tools for this are

    a) Image

    b) Headline

Weekly summary round-up.

http://desktoppub.about.com/od/ads/ss/ogilvy.htm

5 step 'Ogilvy method'.

1. Visual
2. Caption
3. Headline
4. Copy
5. Signature (Advertisers name, contact information)

in that order.

Show an example.  Student job:

Choose a product and use publisher to create your own 'Ogilvy method' advertisement.