Week 2

Show Merchants of Cool?

Multimedia essay "Synergy"
- Combine the idea of 'cool' with ownership and marketing (ala Billy Idol)

Have students go here and summarise the information:
http://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/

Read Chapter 2 of Fast Food Nation
- Information regarding 'synergy', particularly through the McDonald's and Walt Disney partnership.
- Teach annotation.

Fast Food Nation on Google Books:

http://books.google.ca/books?id=yNFN1OpnkBkC&printsec=frontcover&dq=fast+food+nation&source=bl&ots=l-lfuwdx40&sig=4PQRvRUvh3yJjCjbIWOifZg7Pyw&hl=en&ei=iXiCTPDjIcSjnQeahpzxDg&sa=X&oi=book_result&ct=result&resnum=6&ved=0CEIQ6AEwBQ#v=onepage&q&f=false

Find/create an exemplar for the multimedia essay.

Thursday/Friday

Period 1 -
                Read next section of FFN
                Discussion Questions.
                Merchants up to 17 minutes (maybe more?)
                Blog a summary of the work so far
                Add definitions of work
                List - what does Disney own?
                Google docs, blog address share
                Share 'What is Cool?" responses

Period 2 -
               20 minutes to prepare 'What is cool?' presentations
               Read next section of FFN
             
Friday is Merchants plus summary of sections

Next week is news so that we can begin school newspaper creation.